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‘Kid Focused’ Gaming Co. Roblox (RBLX) Debuts Direct Listing on NYSE

By John F. Heerdink, Jr.

Shares of a San Mateo-based gaming company that is most popular among children, Roblox Corp., debuted today via a direct listing onto the NYSE under the ticker RBLX. Shares started trading at about 1:30 p.m. ET & jumped of an intraday price of $74.83 up from a reference price of $45.  The company is now in roughly valued in the $44 billion range. Roblox was reported to have listed ~199M  shares Wednesday vs. the 652 million outstanding.

The company confirmed that they expect to have 36.4M daily active users by yearend 2021, which would be almost a 12% growth in users compared to the end of 2020. They also stated that 2/3’s of American kids from the 9 to 12 year old group now use its platform. I am not sure if that is necessarily good, but it is apparently a fact.


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