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Is Apple Feelin’ The Heat Now That Google Allows Alternative Payment Systems On Play Store? – $AAPL $GOOG $DIA

By John F. Heerdink, Jr.

Reportedly, Google’s (GOOG) shift to allow alternative payment systems on its Google Play store is expected to put pressure on Apple (AAPL) to adopt a similar change to its App Store. Recently, Google launched an alternative billing system in South Korea in response to a new law there and is now exploring “user choice billing” in other select countries, informed Google vice president of product management for Android and Google Play, Sameer Samat in a blog post.

Google’s pilot program will allow a small number of participating developers to offer an additional billing option next to Google Play’s billing system. Google selected streaming music leader Spotify as its first developer partner in the program.

“This pilot puts even more pressure on Apple to open up their App Store to alternative payment systems,” stated Deutsche Bank analyst Benjamin Black in a note to clients.

The App Store is facing legal challenges in the U.S., Europe, and Asia. Another area of contention is the 30% commission fee Apple charges on most sales through its App Store.

Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.

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(Read Original Story: Google Move Puts Pressure On Apple To Change App Store Rules in Investor's Business Daily)


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