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McDonald’s Russian Franchisees May Opt To Continue Operations Under New Brand

By John F. Heerdink, Jr.

Reportedly, McDonald’s Corporation (MCD) franchisees in Russia will have the option of working under a new brand that is likely to launch, informed Oleg Paroev, McDonald’s Russia’s general director. The McDonald’s restaurants in Russia will be sold to Alexander Govor, who runs a franchise operation of 25 restaurants under his firm GiD LLC.

The fast-food company is selling its restaurants in Russia to one of its local licensees, who will rebrand them under a new name, however McDonald’s to retain its trademarks.

“There will be a new brand and we will offer our current franchisees to join the new system on new commercial terms, to which they can either agree or refuse. It is in everyone’s interests to launch the new brand as soon as possible. The brand itself, under which (they) work, will have to change. They won’t be able to work under McDonald’s. The rights to the brand are held by the corporation,”stated Oleg Paroev, McDonald’s Russia’s general director.

McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women. To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. 

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(Read Original Story: UPDATE 1-McDonald's Russia franchisees to have option of working under new brand -TASS in Reuters)


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