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Netflix To Include Ads Powered By Microsoft Technology – $MSFT $NFLX $QQQ $DIA

By John F. Heerdink, Jr.

Reportedly, Netflix (NFLX) is working with Microsoft (MSFT) to deliver its upcoming ads, in a new subscription offering that marks a major change for Netflix. Recently, Netflix had been rumored to be adding commercials into its streaming service, and allowing people to pay less if they are subjected to them. Unlike traditional TV services, Netflix has always shunned away ads, however, declining revenues and subscribers have bought the change. Netflix confirmed that Microsoft will be delivering those ads, and providing the technology that allows them to serve customers.

Microsoft and Netflix confirmed that the ads would be delivered with a focus on Microsoft’s “approach to privacy” and “is built on protecting customers’ information”. Netflix said the ads would include “strong privacy protections for our members”.

Netflix (NFLX_ closed at $216.46, +7.4% today outsized s after reporting better-than-expected Q2 results where they only lost 970k subscribers.

Redmond, Washington-based American multinational technology company Microsoft (MSFT) develops, manufactures, licenses supports, and sells computer software, consumer electronics, personal computers, and related services. To learn more about Microsoft (MSFT) and to track their progress please visit the Vista Partners Coverage Page.

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(Read Original Story: Netflix ads are coming and will be powered by Microsoft technology in The Independent)


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