As per reports, Caterpillar, Inc. (CAT) has entered a multi-year sponsorship with North America’s fastest growing sports League, the Major League Soccer (MLS). The sponsorship is aimed to boost the Caterpillar brand exposure to a more diverse audience in the United States and Canada and also engage with the League’s fans more closely.
As a part of the sponsorship, MLS will collaborate with Caterpillar to integrate Cat® products into the soccer ecosystem, additionally Cat dealers will also have access to exclusive soccer experiences for their operators and customers as well as their families.
Yvette Morrison, global director of marketing and brand for Caterpillar stated, “Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work and play. We celebrate the people who do the work every day and are constantly looking for new ways to engage with our next generation of employees, customers and their families. This sponsorship provides a perfect opportunity for us to introduce Cat to a broader audience.”
“Caterpillar is a leading, global brand and Major League Soccer is honored to partner with a company whose values and dealer network are committed to building a better, more modern future for soccer communities across the world. Together, MLS and Caterpillar will engage long-standing customers and the most diverse fanbase in all of sports to positively impact the sport of soccer in the U.S. and Canada,” stated Carter Ladd, Executive Vice President of Brand Alliances & Consumer Products at MLS.
Dow 30 Component Caterpillar, Inc. (CAT) is the world’s chief manufacturer of diesel and natural gas engines, construction and mining equipment, industrial gas turbines, and diesel-electric locomotives. Caterpillar, Inc. also works to make sustainable progress possible and contributes to driving positive change on every continent. To learn more about Caterpillar, Inc. (CAT) and to continue to track its progress please visit the Vista Partners Caterpillar, Inc. Coverage Page.
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