Technology giant and iPhone maker, Apple Inc. (AAPL) has reportedly acquired 100 companies over the last six years, informed the company’s chief executive Tim Cook at Apple’s annual meeting of shareholders this week. The company recently announced its largest quarter ever by revenue clocking in with $111.4B in the first quarter of its fiscal year 2021. Cook stressed how all the acquisitions are mostly aimed at acquiring technology and talent for the company.
Apple’s strategy. simply put, is to buy ‘smaller’ technology firms and then incorporate their innovations and technology into its products. One such example is PrimeSense, an Israeli 3D sensing company whose technology-assisted to Apple’s FaceID. Its largest acquisition in the last decade was its $3B purchase of Beats Electronics, the headphone maker founded by Dr. Dre, rapper, and producer.
Another one of Apple’s major purchases was music recognition software company Shazam, for $400m in 2018. Apple’s list of acquisitions and investments is extremely diverse and varied. In the past year, Apple has invested in a virtual reality events business, several artificial intelligence (AI) companies, a payments startup, and a podcast business, among others. With Apple car on the horizon it is interesting to note is Apple bought Drive.ai, a self-driving shuttle firm in 2019, to boost its self-driving technologies.
Even though Apple is immensely profitable, worth more than $2T, and has bought 100 companies in six years, it still appears to be much more selective about what it buys than a few of its peers.
Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.
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