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Apple’s Ad-Tracking Rules A Cause Concern For Facebook?

By John F. Heerdink, Jr.

Recently as  per reports, Facebook Inc’s (FB) shares dropped lowest since July, after warning Apple Inc. (AAPL) new data collection restrictions might hurt its third-quarter results. The social media giant is already witnessing a decline in its digital advertising business after Apple implemented a software update to limit targeted advertising on iPhones.

The company said in a blog recent changes made by Apple to limit targeted advertising will “have a greater impact in the third quarter compared to the second quarter.”

The new rules require app users to explicitly say they are willing to allow their activity to be followed across the web. Apple has said the changes are designed to keep people’s privacy in mind. Meanwhile, Facebook claimed that the new rules will hurt small businesses as they rely heavily on targeted advertising and don’t spend on costly broad marketing campaigns. Small businesses contribute the majority of Facebook’s ad sales.

“Apple’s privacy changes are really hampering their ability to do personalized ads. And they really do need to do personalized data. They need to find people who like yoga and meditation in their particular part of the country,” stated Facebook Chief Operating Officer Sheryl Sandberg.


Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.


Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: Facebook Drops After Warning Apple Ad-Tracking Will Slow Growth in Bloomberg)


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