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Nike Launches “Be True” Collection Celebrating Pride 2021

By John F. Heerdink, Jr.

NIKE, Inc. (NKE) & its subsidiary, Converse continue to celebrate the LGBTQIA+ community with their colorful new footwear. Nike has celebrated its Pride Month with its “Be True” collection since 2012. Nike’s “Be True” footwear and apparel collection, offers each sneaker a velcro patch to which the customer can choose from eight flags to affix to their shoe, including lesbian, progress, transgender, intersex flag, bisexual pansexual, genderqueer, asexual, or agender flags.

The “Be True” collection includes four footwear offerings:

  • the Infinity React priced at $160 featuring Nike’s Flyknit design;
  • the Air Max Pre-Day at $130 sporting a blue hue and colorful gradient Swoosh;
  • the classic Blazer ’77 Low for $90, featuring a rainbow Swoosh;
  • the All Out Utility Slide for $45.

The brand donated over $625,000 to 18 LGBTQIA+ community projects, this year.

NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.

 
Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.
 
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(Read Original Story: Nike and Converse celebrate Pride 2021 with new collection in Yahoo Finance)


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