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McDonald Introduces New Unit Focusing On Driving Growth Through Global App & New MyMcDonald’s Rewards Program

By John F. Heerdink, Jr.

Reportedly, McDonald’s Corporation (MCD) is bringing its digital, data analytics, marketing, restaurant development, and operations segments into one unit, the fast-food giant is focusing on driving growth through its global app and new MyMcDonald’s Rewards program.

McDonald’s Rewards was launched on July 8 as fast-food chains have raced to launch loyalty programs to attract sales, reach young customers and give customers more ways to order. Manu Steijaert, the new global chief customer officer will lead the new unit effective August 1 and will report to Chris Kempczinski, Chief Executive Officer. The programs scour valuable data about customers’ food orders and habits, which restaurants use to promote specialized deals in the hope of attracting people to eat there more often and spend more money on extra items.

McDonald’s has more than 40 million active app users in its biggest six markets and now offers delivery in more than 30,000 restaurants, Kempczinski informed.

McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women. To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page


Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. 

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(Read Original Story: McDonald's creates new unit to focus on global digital app in Reuters)


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