Reportedly, a U.S. judge has dismissed a $10 billion lawsuit against McDonald’s Corporation (MCD) by the media entrepreneur Byron Allen, who claimed the burger giant of racial discrimination for not advertising with Black-owned media outlets. U.S. District Judge Fernando Olguin in Los Angeles informed that the two companies owned by Allen did not offer enough factual evidence to show that McDonald’s “intentionally and purposefully discriminated against them.”
As per Allen’s complaint, McDonald’s did not advertise with lifestyle channels owned by his Entertainment Studios Networks since their 2009 launch, or even with The Weather Channel since Allen bought its parent Weather Group in 2018.
McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women. To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page.
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