As per reports, NIKE, Inc. (NKE) has launched its Rawdacious Tokyo Collection in honor of the 2020 Summer Olympics. The collection includes a range of running silhouettes, including the Air Zoom MaxFly ($180), ZoomX Vaporfly Next% 2 ($250), Air Zoom Victory ($180), ZoomX Dragonfly ($150), Air Zoom LJ Elite ($180), Air Zoom Superfly Elite 2 ($150), and Air Zoom Alphafly Next% ($275).
“Color has the nuanced ability to invite both reaction and reflection at once. You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time,” stated Martha Moore, Nike VP, Central Color Product Design.
“Suddenly racing shoes have become more accessible to everybody thanks to the Vaporfly it’s a lot more protective, there’s a lot more cushioning and we hear from runners that they just feel fresh the next day,” stated Rachel Bull, senior footwear product director of Nike Running.
Senior footwear product director of Nike Running, Rachel Bull informed that all the shoes in the collection come back to the Nike ZoomX Vaporfly 4%. The Nike ZoomX Vaporfly 4% pulled a fair share of controversy when governing bodies wanted to ban it on the grounds that the runners had an unfair advantage with its usage.
NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.
