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Visa Appoints BlackRock’s Frank Cooper III As New CMO – $V $DIA

By John F. Heerdink, Jr.

Reportedly, Frank Cooper III will join Visa (V) as its Chief Marketing Officer (CMO) in May 2022. Additionally, he will also serve as a member of the company’s Executive Committee and report to Al Kelly, Chairman and Chief Executive Officer (CEO). Mr. Cooper will head the global marketing organization to attract demand for Visa’s products, services, and solutions. Before joining Visa, Mr. Cooper worked at BlackRock as Senior Managing Director and Global CMO. Mr. Cooper earned a B.S. degree in business administration from the University of California at Berkeley and completed J.D. from Harvard Law School.

“Frank is a rare mix of creative brand strategists with strong business acumen and a leader who understands the deeper brand opportunity that comes from leading with purpose. We are thrilled to welcome Frank to Visa and for the broad perspective and skillful leadership he will bring to our business and ongoing brand evolution,” stated Al Kelly, Chairman, and CEO, Visa.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Its mission is to connect the world through the most innovative, reliable, and secure payment network – enabling individuals, businesses, and economies to thrive.  Their advanced global processing network, VisaNet, provides secure and reliable payments around the world and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying its brand, products, people, network, and scale to reshape the future of commerce. To learn more about Visa (V) and to track its ongoing progress please visit the Vista Partners Visa (V) Coverage Page.)

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: Visa Names Frank Cooper III Global Chief Marketing Officer in Business Wire)


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