Reportedly, Walmart (WMT) has entered a strategic agreement with a leading cashback rewards platform in the United States, Ibotta to create and launch a new digital offers program on Walmart.com and the Walmart app. With the new program, Walmart customers will have access to hundreds of cash rebates on popular products, one of the numerous addition to the retailer’s Everyday Low Price promise.
“We’re pleased to partner with Ibotta to bring unmatched digital offers to Walmart shoppers while still giving customers a consistent way to save,” “The partnership is a win-win. We’re able to find new and exciting ways to help customers save even more with Walmart, all while propelling our business forward, driving loyalty and creating new ways for us to engage suppliers.” stated Janey Whiteside, executive vice president, and chief customer officer, Walmart U.S.
The new program, an expansion of the relationship between Walmart and Ibotta which began in 2018, customers will be able to earn cash rebates in addition to the savings they receive through Walmart’s everyday low prices. The rebates will be redeemed and cash will be provided directly to customers’ Walmart accounts for future Walmart purchases, applied toward a Walmart+ membership, used for grocery delivery, and more.
Additionally, Walmart will be joining the Ibotta Performance Network (IPN), the first digital network that allows cash rebates to be delivered in an organized fashion across large third-party sites including social media networks, recipe sites, and other platforms.
Walmart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Walmart U.S., Walmart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites. To learn more about Walmart (WMT) and to continue to track its progress please visit the Vista Partners Walmart Coverage Page.
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