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Walmart Collaborating With American Fashion Designer Brandon Maxwell

By John F. Heerdink, Jr.

As per reports, Walmart Stores, Inc. (WMT) has collaborated with Brandon Maxwell to design its Free Assembly and Scoop apparel brands. Brandon Maxwell is a well-known American designer known for dressing Lady Gaga on numerous occasions, including Met Gala events. Maxwell to act as Creative Director for Free Assembly and Scoop along with sourcing, marketing, and production for the brands.

“Working with Walmart has long been a dream of mine. Like many people across the country who live in a small town, Walmart was the destination for everything where I grew up in Texas, including clothing,”, “This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country. Everyone deserves to have access to well-designed clothing at an accessible price point. I am energized by this collaboration with Walmart, as it is not only an opportunity to make exceptional design accessible to all but with our charitable initiatives, we will work to help people improve their lives. That is after all the most fashionable thing we can do.” stated Brandon Maxwell, Creative Director for Free Assembly and Scoop at Walmart.

The retailer launched Free Assembly in 2020 and Scoop in 2019 & recently has been trying to make its brand more trendy. It aims to grow its position in the U.S. fast-fashion market.

Walmart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Walmart U.S., Walmart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites. To learn more about Walmart (WMT) and to continue to track its progress please visit the Vista Partners Walmart Coverage Page

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(Read Original Story: Walmart says Lady Gaga favorite, Brandon Maxwell, to design some of its clothing in Reuters)


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