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American Express Pushes Uber Perks To Gold Card

By John F. Heerdink, Jr.

Reportedly, American Express Co (AXP) is twisting the rewards on its Gold card as the credit card giant strives to retain its affluent customers. Customers holding a $250-a-year card will now receive a $10 monthly credit for purchases made with Uber Technologies Inc including their rides or food deliveries. The company will also revive its Rose Gold Card after it offered a color variation for a limited time in 2018 and 2019.

“Our Rose Gold design quickly became a cardmember favorite when we introduced the limited-edition design a few years ago, so we knew we needed to bring it back as an option to choose from permanently,” stated Rachel Stocks, executive vice president of global premium products and benefits.

 The company has spent a combined $4.15 billion on marketing, business development, and rewards in the final three months of 2020. It has also revamped many of its popular cards after the coronavirus pandemic wrecked consumer spending in traveling and dining for a major part of last year.

Dow 30 component American Express Company (AXP), and its subsidiaries provide customers and businesses globally with charge and credit payment card products and travel-related services. They look to enrich the lives of their customers and build business success. To learn more about American Express Company (AXP) and to continue to track its progress please visit the Vista Partners American Express Coverage Page.

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: AmEx Adds Uber Perks to Gold Card, Brings Back Rose Gold Option in Bloomberg)


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