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Apple Announces Acquisition Of Primephonic – A Classical Music Streaming Service

By John F. Heerdink, Jr.

Reportedly, Apple (AAPL) has acquired the renowned classical music streaming service, Primephonic. Primephonic offers an exceptional listening experience with search and browse functionality enhanced for classical, premium-quality audio, with expert recommendations, and extensive contextual details on recordings and repertoire. With the addition, Apple Music subscribers will enjoy a classical music experience beginning with Primephonic playlists and exclusive audio content. Apple Music has plans to launch an exclusive classical music app next year combining Primephonic’s classical user interface with more added features.

“Primephonic was founded to ensure that classical music will stay relevant for future generations. Primephonic and Apple together can realize that mission and take classical to a worldwide audience,” stated Gordon P. Getty, a major shareholder of Primephonic. 

Primephonic will be pulled offline beginning September 7, and will no longer be available for new subscribers. All the current Primephonic subscribers will receive six months of Apple Music for free, along with hundreds of classical albums in Apple Music’s Spatial Audio, with new albums being added regularly.

Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.

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(Read Original Story: Apple acquires classical music streaming service Primephonic in Business Wire)


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