As per reports, Walgreens Advertising Group (wag) is set to launch new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their terms. The new offering will offer businesses the ability to target consumers by applying audiences based on Walgreen’s first-party data to campaigns run on each advertiser’s preferred demand-side platform. Advertisers can access the new self-serve solution through The Trade Desk or OpenX, with more connections being added in the future.
With the new services, brand advertisers can maximize the reach and scale of campaigns across all digital channels. More than 95 million myWalgreens members and Walgreens roughly offer 1 billion touchpoints daily with customers, the service will be equipped to target purchasers of more than 70 key categories and advanced customer targets.
Walgreen Boots Alliance (WBA) is a pharmacy-led, health and well-being enterprise with a long history of trusted healthcare services, community pharmacy care, and pharmaceutical wholesaling dates. To learn more about Walgreen Boots Alliance (WBA) and to continue to track its progress please visit the Vista Partners Walgreens Boots Alliance Page.
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