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Walgreens Advertising Group Launches New Solutions For Brand Advertisers – $WBA $DIA

By John F. Heerdink, Jr.

As per reports, Walgreens Advertising Group (wag) is set to launch new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their terms. The new offering will offer businesses the ability to target consumers by applying audiences based on Walgreen’s first-party data to campaigns run on each advertiser’s preferred demand-side platform. Advertisers can access the new self-serve solution through The Trade Desk or OpenX, with more connections being added in the future.

“We’re excited to bring our advertising clients more flexibility in managing the reach and frequency of campaigns on their preferred DSP, while dually building a better consumer experience through more relevant and optimized advertising. This solution allows the relationship between the brand advertiser and retailer to be more transparent than ever and deliver a more integrated, human experience to the consumer,” stated Luke Kigel, vice president of Walgreens integrated media and head of Walgreens Advertising Group.

With the new services, brand advertisers can maximize the reach and scale of campaigns across all digital channels. More than 95 million myWalgreens members and Walgreens roughly offer 1 billion touchpoints daily with customers, the service will be equipped to target purchasers of more than 70 key categories and advanced customer targets.

Walgreen Boots Alliance (WBA) is a pharmacy-led, health and well-being enterprise with a long history of trusted healthcare services, community pharmacy care, and pharmaceutical wholesaling dates. To learn more about Walgreen Boots Alliance (WBA) and to continue to track its progress please visit the Vista Partners Walgreens Boots Alliance Page.

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(Read Original Story: Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions in Business Wire)


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