Reportedly, Walgreen Boots Alliance (WBA) is launching a new credit card program, with two cards focused on rewards for pharmacy purchases as well as used for other health and wellness purchases. One is a Walgreens branded card, and the other one is a MasterCard. The latter has lower rewards thresholds but a larger list of opportunities for rewards. The list includes gyms, spas, grocery stores, sports stores, health care providers, pharmacies, salons, golf courses, and country clubs. The card can be used for veterinary visits and pet stores, medical equipment purchases, and counseling services. The rewards return 3% Walgreens Cash rewards.
On the other hand, the company-branded card serves as a way to attract loyal customers, with 10% rewards on store-branded products and 5% on pharmacy purchases and other items also there is no limit to rewards earned, as per Maria Smith, vice president of payments & financial services at Walgreens.
“Most credit cards reward customers for what they buy, not how they live. We aim to change that by focusing on a product that rewards personal health and well-being choices. We’re rewarding on categories that a lot of cards have not in the past – a provider or a health care class. Not just grocery, that’s usually where every other product sits. We are very unique in that we are providing a longer list of health and well-being choices,” stated Smith.
Smith informed that while the focus is on health and wellness, there is no way for the store to disallow the purchase of unhealthy products like sodas and chips, with the cards from qualifying for rewards.
Walgreen Boots Alliance (WBA) is a pharmacy-led, health and well-being enterprise with a long history of trusted healthcare services, community pharmacy care, and pharmaceutical wholesaling dates. To learn more about Walgreen Boots Alliance (WBA) and to continue to track its progress please visit the Vista Partners Walgreens Boots Alliance Page.
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