As per reports, beverage giant Coca-Cola Company (KO) is teaming up with DJ and music producer Marshmello in a limited-edition offering. The upcoming flavor is likely to come as a surprise and is created with a mix of the artist’s favorite flavors, strawberry, and watermelon along with the classic Coca-Cola taste in a 12-ounce can.
Marshmello, the first artist to collaborate with the century-old cola brand, calls the partnership a “vibey blend.” The limited-edition drop is expected to hit shelves on July 11th in the U.S., followed by select countries globally.
Also, beginning July 25, fans can scan a QR code on a can to access the Coca-Creations online hub, offering consumers an opportunity to use AI technology to transform one’s emotions while listening to Marshmello’s latest into a personalized piece of digital art.
Dow 30 Component, The Coca-Cola Company (KO), is the largest total beverage company in the world. It offers 500 plus brands in over 200 countries and is committed to reducing sugar in its drinks and providing new and diverse drinks to people everywhere. To learn more about The Coca-Cola Company (KO) and to continue to track its progress please visit the Vista Partners Coca-Cola Company Coverage Page.