As per reports, NIKE, Inc. (NKE) is expanding its relationship with Fanatics Brands, the company’s in-house apparel and manufacturing division. The expansion will make the brand the licensee for Nike fan apparel and headwear for a select group of leading colleges and universities, starting summer of 2024.
Fanatics who already manufacture and distribute Nike fan gear for the National Football League and Major League Baseball will now design and produce apparel, replica jerseys, headwear, sideline apparel, and women’s fan gear for a group of colleges as well. The companies aim to work closely with the Fanatics College division, which already partners with most of the Nike-sponsored colleges and universities.
“We are proud to expand our long-standing partnership with Nike and implement our innovative vertical commerce model across their preeminent roster of universities. Our team is excited to maximize the value of Nike’s college partnerships by creating faster speed-to-market of fan gear through our agile supply chain, resulting in an expanded assortment of both timeless and on-trend Nike-branded merchandise for college fans and retailers everywhere,” stated Doug Mack, chief executive officer of Fanatics Commerce and vice chairman of Fanatics Holdings.
NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.
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