As per reports, the U.S. Soccer Federation reached a long-term deal with NIKE, Inc. (NKE) to extend their apparel partnership, also elevating the profile of the women’s game globally and promoting inclusivity. The partnership that began in 1995 will focus on all levels of the national team, including the senior women’s and men’s teams, all youth, futsal, paralympic, and beach teams. The two organizations will work towards focussing on sustainability efforts that lead to substantial change and boost cultural relevancy through content.
“Nike has been such a positive partner for U.S. Soccer for a long time and has played a major role in the growth of the Federation as well as putting tremendous support behind many of our players over the years. To continue this partnership on such a high level, to continue to pursue the vitally important goals we both share and to have access to resources that will boost all areas of the Federation, are things that make us feel extremely positive about the future of soccer in the United States,” stated U.S. Soccer President Cindy Parlow Cone.
NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.