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Salesforce Joins As Innovation Partner Of The Walt Disney Studios StudioLAB

By John F. Heerdink, Jr.

Reportedly, Salesforce and Disney (DIS) Studios Content have entered a partnership to support Disney marketers and filmmakers via the Salesforce platform. With Salesforce as StudioLAB Innovation Partner, the companies will look for new ways to use technology to manage and grow the content production lifecycle along with the support of content creation right from development to post-production and marketing.

The Salesforce Customer 360, includes industry-leading apps covering service, marketing, and commerce. The partnership will initially focus on developing digital workflows to help manage the production and marketing of Disney Studios content, support executive decision-making by offering a 360 real-time view of the performance of media properties and deploy simple, mobile-first technologies.

“Disney’s creative leadership has inspired generations with emotional storytelling and imaginative experience. At Salesforce, we’ve worked to create similar magic with our brand, events and global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology,” stated Sarah Franklin, President and Chief Marketing Officer, Salesforce.

Jamie Voris, Chief Technology Officer, Disney Studios Content, stated “Salesforce’s platform gives us the ability to accelerate and better coordinate the production process,”  “With Salesforce as our Innovation Partner, we can equip our marketers and storytellers with world-class technology to better deliver against the incredible slate of content we have planned for streaming and theatrical audiences.”

Dow 30 Component, The Walt Disney Company (DIS), and its subsidiaries is a diversified worldwide entertainment company that operates in four business segments: Studio Entertainment, Media Networks, Parks and Resorts, and Consumer Products & Interactive Media. To learn more about this Dow 30 Component, The Walt Disney Company (DIS), and to continue to track its progress please visit the Vista Partners Walt Disney Company, Coverage Page. 

 

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(Read Original Story: Salesforce and Disney Studios Content Join Forces to Help Accelerate Production with New Technology in PR Newswire)


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