The Walt Disney Company’s (DIS) “Black Widow” is set for its theatrical release worldwide on July 9 as the entertainment giant is gearing up for a big weekend at the box office. The Marvel movie is premiering 15 months later than the initial plans.
Estimates show “Black Widow” could bring in between $80 million and $110 million during opening weekend at around 4,000 theaters in the U.S, according to Boxoffice Magazine. Worldwide estimates for “Black Widow” are as high as $140 million, according to Deadline excluding Marvel’s biggest market, China as it does not have a release date there.
However, Disney isn’t banking on theater revenue alone for “Black Widow.” it is turning to its streaming service to shore up revenue. “Black Widow” will be available on Disney+ through Premier Access at the same time for an extra one-time fee of $29.99. The decision marks Disney’s first test of its strategy to release blockbuster movies on its streaming service and at theaters at the same time. However, theater owners have criticized the decision, saying it would hamper box office sales.
Disney CEO Bob Chapek defended the plan at a J.P. Morgan conference on global technology in May “We realized that we had to sort of prime the pump and give theatrical exhibition a chance but we couldn’t put all our eggs in the theatrical exhibition basket because we knew that in the weeks leading up to the decision, the domestic market was not coming back and it’s still fairly weak.”
Dow 30 Component, The Walt Disney Company (DIS), and its subsidiaries is a diversified worldwide entertainment company that operates in four business segments: Studio Entertainment, Media Networks, Parks and Resorts, and Consumer Products & Interactive Media. To learn more about this Dow 30 Component, The Walt Disney Company (DIS), and to continue to track its progress please visit the Vista Partners Walt Disney Company, Coverage Page.
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