As per reports, NIKE, Inc. (NKE) Jordan brand announced a 20-year partnership with Howard University aimed to create academic and athletic opportunities elevating the best of the Black community. The partnership is tied to Michael Jordan and the Jordan brand’s $100 million commitment to racial equality and contributing to social justice organizations over the next 10 years.
“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black community. As an HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” stated Jordan Brand President Craig Williams.
As part of the partnership, the Jordan brand will outfit all of the university’s athletic uniforms, and those designs will be revealed on Aug. 27. Nike and the Jordan Brand have pledged $140 million to support efforts in racial justice following the murder of George Floyd in 2020, by a Minneapolis police officer.
NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.
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