As per reports, Procter & Gamble Co (PG) and Billie Inc. have decided to terminate their planned merger agreement, after the U.S. Federal Trade Commission filed a complaint last month aiming to stop the deal on the grounds that the merger would eliminate competition in the wet shave razor market.
“We were disappointed by the FTC’s decision and maintain there was exciting potential in combining Billie with P&G to better serve more consumers around the world,” the companies said in a joint statement.
Billie Inc. began selling its products in November 2017 and sells women’s razors and other body care products.
The Procter & Gamble Company (PG), a Dow 30 component, supplies branded consumer packaged goods to consumers across the globe. To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page.
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