As per reports, the Coca-Cola Company (KO) is discontinuing its energy drink, Coca-Cola Energy, in North America just over a year after it was rolled out. The beverage giant will focus on its fast-moving beverages as consumers pick up more of its traditional sodas and flavored sparkling waters as they come out of the pandemic. Coca-Cola Energy will continue to remain on shelves in other parts of the world, the company informed.
“Our strategy is focused on scaling big bets across a streamlined portfolio. As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment,” a company spokeswoman stated.
Made with guarana extracts and B-vitamins, Coke Energy was launched in the United States early last year in different flavors. Packed in a sleep case to attract youth, it contained a higher caffeine dose and was priced more than a regular can of soda. The company still holds a majority stake in one of the top energy drink makers in the United States, Monster Beverage Corp.
Dow 30 Component, The Coca-Cola Company (KO), is the largest total beverage company in the world. It offers 500 plus brands in over 200 countries and is committed to reducing sugar in its drinks and providing new and diverse drinks to people everywhere. To learn more about The Coca-Cola Company (KO) and to continue to track its progress please visit the Vista Partners Coca-Cola Company Coverage Page.
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