Reportedly, NIKE, Inc. (NKE) has appointed Maggie Gauger as its new global VP of direct acceleration. Gauger most recently served as Nike’s global VP of the marketplace, leading a team of more than 150 people to execute Nike’s B2B platform. Earlier, she served as Nike’s VP of global marketplace and categories.
“Nike’s strong results this quarter show that our Consumer Direct Acceleration strategy is working, as we invest to achieve our growth opportunities. Fueled by deep consumer connections, compelling product innovation, and an expanding digital advantage, we have the right playbook to navigate volatility and create value through our relentless drive to serve the future of the sport,” stated Nike CEO and president John Donahoe in March.
In her new role, Gauger will be charged with leading Nike’s “Direct Acceleration strategy and portfolio” across all geographies. The appointment strengthens Nike’s plan to go all-in on its direct and digital capabilities. Nike said in June that it wants to have digital sales make up 50% of revenues by 2025. Nike also wants DTC to make up 60% of sales. Recently, to grow its digital capabilities, Nike tapped Twitter’s former chief designer officer, Dantley Davis, as its VP of digital design last month.
NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.
Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com
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