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Home Depot To Use Adobe’s Personalized Marketing Tool – $HD $DIA

By John F. Heerdink, Jr.

Reportedly, Home Depot (HD) has signed on to use digital media and marketing software firm Adobe’s latest personalized marketing tool. Home Depot to use Adobe’s Real-Time Customer Data Platform, which is part of the Adobe Experience Platform. The Real-Time Customer Data Platform will allow retailers to develop personalized marketing campaigns much more quickly than in the past.

The home improvement retailer is aiming to bridge its online and brick-and-mortar shopping experiences using Adobe software.

“Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing the Home Depot experience across online and in-store,” stated Melanie Babcock, Home Depot’s vice president of integrated media.

The Home Depot, Inc. (HD) is the world’s largest home improvement retailer with retail stores all across North America. The Home Depot sells building materials and home improvement products, as well as lawn and garden supplies, and provides installation, home maintenance, and professional service programs. To learn more about The Home Depot, Inc. (HD), and to continue to track its progress please visit vista Partners’ The Home Depot, Inc. Coverage Page

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. 

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(Read Original Story: Adobe Signs Home Depot As Customer For Personalized Marketing Tool in Investor's Business Daily)


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