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Walmart Partners With Tween Brand ‘Justice’ (Owned By Bluestar Alliance)

By John F. Heerdink, Jr.

As per reports, Walmart Stores, Inc. (WMT) announced a new collaboration with the Justice brand, bringing its popular tween assortment to even more girls just in time for back to school, with Justice’s signature line of fresh, trend-inspired designs across tween apparel, accessories, and home on Walmart.com and in 2,400 Walmart stores nationwide.

Justice, owned by Bluestar Alliance launches at Walmart with a new back-to-school collection that includes more than 140 items across tween jewelry and accessories, fashion, bedding and bath, backpacks, stationery, and tech accessories. New styles are expected to be added seasonally, including shoes and pet accessories debuting in September. Justice, known for its cutting-edge tween apparel and accessories that translate each season’s aspirational trends into looks that help girls feel confident.

“Bringing Justice to Walmart is such a natural fit. Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. Justice was previously available in 1,000 brand stores and now it is carried in 2,400 Walmart stores nationwide. This is truly an exciting moment for Justice and its core consumer”, stated Ralph Gindi, President of Bluestar Alliance.

Denise Incandela, executive vice president, Apparel and Private Brands, Walmart, stated, “Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style. We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”

Walmart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Walmart U.S., Walmart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites. To learn more about Walmart (WMT) and to continue to track its progress please visit the Vista Partners Walmart Coverage Page

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(Read Original Story: Walmart Announces New Collaboration with Tween Brand Justice – Just in Time for Back to School in Business Wire)


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