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IBM To Acquire Leading Adobe Workfront Consultancy Unit From Rego Consulting Corporation

By John F. Heerdink, Jr.

As per reports, International Business Machines Corporation (IBM) is acquiring Adobe Workfront consulting unit and assets from Rego Consulting Corporation to expand its hybrid cloud and AI strategy.  The company has been investing aggressively to strengthen its hybrid cloud and AI strategy and capabilities, with a heavy focus on acquiring high-value consultative services like the Adobe Workfront business of Rego.

The acquisition of Rego’s Adobe Workfront business represents the 17th overall acquisition for IBM – and the ninth acquisition in the cloud and AI services since Arvind Krishna took over as IBM CEO in April 2020.

“IBM and Adobe have had a strategic partnership for over 20 years, and enterprise marketers are embracing digital transformation with us.With today’s announcement, IBM gains even deeper marketing domain expertise and consulting capabilities in the fast-growing work management space,” stated Tony Sanders, Senior Director, Americas Partner Sales at Adobe.

Rego, a leading Adobe Workfront partner, has been recognized as the Adobe Workfront Partner of the year for the past two years and has achieved Adobe Workfront Specialization. Upon the close of the transaction, the Adobe Workfront business of Rego will join Adobe practice within IBM iX, the customer and experience transformation group of IBM Consulting. The transaction is subject to customary closing conditions, and the financial terms of the deal were not disclosed.

Dow 30 component International Business Machines Corporation (IBM) provides information technology (IT) products and services worldwide. To learn more about International Business Machines Corp (IBM) and to track its ongoing progress please visit the Vista Partners IBM Coverage Page

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(Read Original Story: IBM Acquires Leading Adobe Workfront Consultancy in PR Newswire)


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