Adidas Sues Nike in Texas For Copying Its Smart Shoes Technology – $NKE $DIA

Published Jun 21, 2022
Consumer Goods & Trends
Market News
Nike

By John F. Heerdink, Jr.

Reportedly, Adidas is suing NIKE, Inc. (NKE) over claims that the brand infringed its patents with its mobile applications and shoe-fitting technology. The lawsuit, filed in Texas, claims that Nike’s Run Club, Training Club, and SNKRS mobile apps and Adapt system violate nine Adidas patents for exercise monitoring, and an “intelligent footwear” system.

Features allegedly copied include audio feedback during workouts, GPS tracking, and the creation of training plans. Adidas also informed that the Adapt system, which tightens shoelaces automatically, violates a patent it holds on automatically adjusting shoe cushioning.

In addition, Adidas also claimed that the Confirmed app (that gives customers access to exclusive sneaker releases) was copied by Nike when it launched its SNKRS app.

“Adidas has long been a leader in mobile technology, including technology related to mobile fitness and mobile purchases. Adidas was the first in the industry to comprehensively bring data analytics to athletes.” the lawsuit stated.

NIKE, Inc. (NKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon-based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.

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