As per reports, Apple Inc (AAPL) announces to spend more than $500 million on marketing its streaming service, Apple TV+, this year. The company also intends to majorly increase its output of new TV shows and movies to at least once a week in 2022, almost more than double its pace this year.
Apple’s decision to splurge on content and marketing is a strong move to compete with established players, including Walt Disney Co’s Disney+, Netflix Inc, and Amazon.com Inc’s Prime Video. Apple remained unavailable for comment.
Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.
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