Walmart Announced The Selection of Publicis Groupe To Lead Media Planning & Buying In U.S.

Published Aug 14, 2021
Consumer Goods & Trends
Walmart

By John F. Heerdink, Jr.

As per reports, Walmart Stores, Inc. (WMT) announced the selection of Publicis Groupe to lead media planning and buying for Walmart U.S., following an extensive agency evaluation for a media AOR to support future growth and brand-building initiatives.

“First and foremost, we appreciate all of the exceptional companies that participated in the review. It was an incredibly competitive RFP, and we recognize the immense amount of work put into this process. We are thrilled to bring Publicis Groupe on board as our media agency. We are impressed with their people, their marketing thought leadership, and their expertise in full-funnel planning, execution, and measurement capabilities. We know they are going to help drive our business forward by reaching and engaging our customers in compelling and innovative ways,” stated William White, senior vice president, and chief marketing officer at Walmart.

As the retailer continues to push forward to be a best-in-class marketing organization and further deepens its connections in a diverse customer landscape, Publicis Groupe will lead an important role in connecting customers with the brand through its multichannel media solutions. Publicis Groupe’s areas of focus will include media strategy, planning, buying, and partnerships.

The consulting firm, MediaLink supervised the RFP process. Publicis Groupe’s appointment comes after Walmart’s U.S. Q1 comp sales increased 6% and 16% on a two-year stack.

Walmart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Walmart U.S., Walmart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites. To learn more about Walmart (WMT) and to continue to track its progress please visit the Vista Partners Walmart Coverage Page.

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