The thruster-equipped sports car is unlikely to transform near-term earnings. Its bigger opportunity is to reinforce Tesla’s engineering identity, premium ambitions and capacity to command attention.
Tesla (NASDAQ: TSLA) has given many something more interesting to discuss than another electric-vehicle price adjustment:…
Koenigsegg’s new CCGT1 is more than a 1,600-horsepower Swedish hypercar. It is a sharp reminder that, at the summit of the luxury-performance market, scarcity, engineering credibility and a compelling origin story can create demand that is already spoken for before the public…
The electric-vehicle revolution has not so much canceled the internal-combustion engine as promoted it to luxury status. At the mass-market end, batteries, software and lower-cost Chinese competition are reshaping the auto business; at the rarefied end, the V12 and V16 are becoming…
