Once Upon a Farm, the organic baby and kids’ food pioneer co-founded by actress Jennifer Garner, officially filed for an initial public offering on the New York Stock Exchange this week, signaling a remarkable milestone for a brand that has fused celebrity cachet with authentic agricultural values and modern nutrition standards. The offering—under the ticker symbol “OFRM”—is led by heavyweight underwriters Goldman Sachs (GS), J.P. Morgan (JPM), BofA Securities (BAC), and William Blair.
Roots in Family and Mission
Founded in 2015 by Cassandra Curtis and Ari Raz, with Garner and former Annie’s CEO John Foraker joining in 2017, Once Upon a Farm was born of a desire to elevate childhood nutrition using real, organic ingredients sourced from trusted farms—including Garner’s own century-old family property in Locust Grove, Oklahoma. The company’s founding ethos is visible in its hands-on approach: Garner, a mother of three, oversees elements of farm production and community engagement, leveraging the family farm’s legacy to reinforce the brand’s authenticity.
“We’re connecting kids to the farm, and it gets to be my family’s farm that’s been with us since 1936,” Garner has said, highlighting Once Upon a Farm’s commitment to making wholesome food accessible while preserving agricultural heritage.
Growth, Innovation, and Social Impact
Once Upon a Farm has rapidly transformed from local retail beginnings into a leading voice in the packaged organic kids’ food sector. Its signature product: cold-pressed, organic fruit and veggie blends, revolutionized the category by introducing refrigerated pouches with no added sugar, preservatives, or artificial ingredients—crafted for babies’ first bites and school-age snacks alike.
Revenue has climbed from less than $1 million to well north of $100 million annually, fueled by a series of funding rounds—including a $52 million Series D—and expansion beyond baby food into oat bars and dairy snacks. This strategic shift taps into a kids’ food market that far surpasses baby food in both scale and potential.
The company also touts its environmental and social credentials: Once Upon a Farm is a certified B Corporation, producing with renewable energy, and has partnered with Save the Children to provide a million meals to children in need by 2024. The brand’s mission-driven model intertwines business performance with community outreach, setting a contemporary standard for purpose-led consumer goods companies.
IPO Outlook and Industry Context
The IPO filing occurs amid a renewed wave of public offerings in the U.S. market, positioning Once Upon a Farm for a possible $1 billion valuation. Backed by standout revenue growth and a distinct vision, the company aims to capture investor attention with its blend of innovation, social responsibility, and farm-fresh authenticity.
The Sum…
As Once Upon a Farm embarks on its next chapter, it stands as a case study in transforming nostalgia and nutrition into shareholder value—a narrative rooted in the soil of Oklahoma and delivered, fresh, to families nationwide.
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