Walmart To Exclusively Launch New Atvio Roku TV Lineup in Its Mexican Stores

By John Heerdink LinkedIn Disclaimer

Walmart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Walmart U.S., Walmart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites.

Walmart and Roku, Inc. (ROKU) to launch the new Atvio Roku TV with its lineup of smart TVs in Walmart stores in Mexico. The TV models exclusively for Walmart stores will be available in the coming weeks and will include a 32 inch HD screen, and a 50 and 55 inches UHD screen, starting at $3,499 pesos. The smart TV experience will offer customers simplicity, more than 100,000 movies & TV episodes across thousands of free and paid streaming channels, fast and easy search options, Over-the-air HDTV and Free Roku mobile app to control the TV using the virtual remote and keyboard.

Jesús Enrique Guzman Güereca, vice president of Walmart Mexico stated, “We know our customers shop with us for quality products at an affordable price. We’re thrilled to bring Roku’s leading operating system to our Atvio smart TVs in Mexico this holiday season so our customers can enjoy the best entertainment that is easy to use and at an incredible value.”

“We are happy to partner with Walmart to launch Atvio Roku TVs in Mexico. We have worked together with Walmart for years to give millions of people access to affordable streaming devices, and now consumers in Mexico will be able to enjoy the first Walmart-branded Roku TV models. We are bringing affordable streaming entertainment for families in Mexico” stated Arthur van Rest, vice president of International at Roku.

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(Read Original Story: Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico in Business Wire)


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