As per reports, Verizon Communications, Inc. (VZ) to take over the charge of wireless services at NASCAR racetracks after Sprint opted out as the title sponsor of the Cup Series following the 2016 season. The partnership between NASCAR and Verizon was announced last week and is expected to track Wi-Fi systems and incorporate wireless 5G technology.
Although the size of the investment was not disclosed, Neeb informed that the sanctioning body has allowed a significant amount of capital to improve the wireless aspects for fans. Daytona, Darlington, Richmond, and Talladega were identified as priority venues, as per reports. The investment and inclusion will not only benefit fans but will also be a perk for the entire industry including sponsors. Verizon also includes traditional sponsorship activation in the sport as part of the deal, including at track and on broadcasts. Verizon’ CSM Sport & Entertainment to work on its motorsports marketing.
Vickie Lonker, Verizon’s vice president of product management noted the deal as a critical and fulfilling project for the company and stated: “We’re partnering with NASCAR to modernize their infrastructure because we know their fan experiences and in-venue experience are somewhat limited because signal strength and ubiquitous service is a challenge in most of the locations — so first and foremost this is about modernizing that Wi-Fi experience.”
Verizon Communications, Inc. (VZ) is a worldwide leader in delivering communications and technology solutions that improve the lives of its customers. To learn more about Verizon Communications, Inc. (VZ) and to track its progress please visit the Vista Partners Verizon Communications Inc. Coverage Page.
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