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SAP “Embrace” Microsoft Via 3-Year Cloud Partnership

By John F. Heerdink, Jr.

Reportedly, the business software group SAP has entered into a three-year partnership, named “Embrace” with Microsoft to assist its large enterprise customers to move businesses into the cloud. The integrated product to be sold through Microsoft’s distribution channels, as reported.

“We bundled SAP’s cloud platform services to support customers around the extension, integration, and orchestration of SAP systems,” stated new Co-Chief Executive Officer Jennifer Morgans at the third-quarter earnings release.

The deal is reported to have helped SAP to increase new cloud bookings in tQ3 resulting in a 10% increase in revenue and a 15% rise in operating profit for the quarter. The partnership is also expected to resolve complaints from many customers regarding the difficulty to shift from SAP’s traditional model to remote hosted services.

Redmond, Washington-based American multinational technology company Microsoft (MSFT) develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. To learn more about Microsoft (MSFT) and to track their progress please visit the Vista Partners Coverage Page.

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website:www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: SAP in three-year cloud partnership with Microsoft in Reuters)


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