Salesforce & Tableau Coming Together To Revolutionize The Digital Era

By John F. Heerdink, Jr.
This week, Salesforce (CRM) the global leader in CRM announced that it is acquiring Tableau, the world’s number one analytics platform via an all-stock transaction. The two global leaders are positioned to come together to revolutionize the digital era enhancing customer experience and encouraging smarter business decisions.
Keith Block, co-CEO, Salesforce stated “Salesforce’s incredible success has always been based on anticipating the needs of our customers and providing them the solutions they need to grow their businesses,” “Data is the foundation of every digital transformation, and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer’s data.” as per reports.
The reported combined mission: Salesforce Customer 360 provides a complete view of sales, marketing, and service to companies. Salesforce mastered AI for CRM with Salesforce Einstein delivering AI based analytics to companies for sales and marketing. Tableau along with Customer 360 and Einstein is expected to deliver the most detailed, informative and intelligent analytics for every user of every department, resulting Salesforce to expand and reach a larger customer and user base. Tableau is managing data for more than 86,000 organizations around the world including Verizon, Schneider Electric, Southwest and Netflix to name a few. Salesforce inclusion would help Tableau to stretch its potential and help in better understanding of data for its clients. With the above digital union, companies of every size and industry would benefit to a great extent. Terms, Advisors and Financial Impact reported: Tableau’s Class A and Class B common stock to be exchanged for 1.103 shares of Salesforce common stock, potentially amounting to an enterprise value of $15.7 billion net of cash. Tableau’s headquarters to remain in Seattle, Washington. CEO Adam Selipsky will continue to head the business along with the existing leadership team. The acquisition is expected to be completed in the third quarter ending October 31, 2019. Bank of America Merrill Lynch and Goldman Sachs & Co. LLC to serve as the financial advisor for Salesforce and Tableau respectively. Salesforce’s FY20 total revenue is expected to increase by $350 million to $400 million approximately.

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Salesforce Signs Definitive Agreement to Acquire Tableau
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