P&G Pledges To Involve Only Female Music Artists For Its Secret Dry Sprays Product Ads

By John Heerdink LinkedIn

The Procter & Gamble Company (PG), a Dow 30 component,  supplies branded consumer packaged goods to consumers across the globe.

Procter & Gamble recently announced that all the future advertising campaigns for the secret deodorant brand to feature and include only females including singers, songwriters, and producers. The company pledged to use “100% women-made” music in all future ads and campaigns for the new Secret Dry Sprays product.

Along with the above initiative, the Cincinnati-based maker of consumer goods to pair 250 aspiring musicians with mentors through a nonprofit body known as WIM working to empower and advance women in the music industry. To enroll at the P&G talent search, aspiring artists and songwriters are required to share their own views on their Instagram handle for “All Strength, No Sweat” brand anthem. MILCK and Lauren Eylise are the Brand ambassadors for the company’s Secret range of deodorants.

“We’re committed to supporting women in music, from protecting them against sweat as they take the stage to help them forge the connections that are so critical to making progress,” , “There are many things that women in the music industry have to sweat, but we believe inequality should never be one of them,” stated Sara Saunders, P&G’s associate brand director for Secret.

To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page.

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(Read Original Story: This P&G brand commits to use only women-made music in commercials in American City Business Journals)


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