The Procter & Gamble Company (PG) along with 16 world’s leading advertisers and in collaboration with ad agencies, media companies, and social media platforms formed an alliance raising concerns about responsible media content and brand safety. The movement expects to oppose fake, corrupt, and misleading online content appearing alongside their ads along with the vulnerability of personal data. Media companies like Verizon, Google/YouTube, Facebook and Twitter along with Ad agencies like Dentsu, GroupM, IPG, Publicis and Omnicom Media Group are a part of the above-formed alliance. Apart, from P&G and other rivals from Unilever other advertisers joining the league include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Health, LVMH, Mars, Mastercard, Mondelēz, NBCUniversal, Nestlé, and Shell.
The Cincinnati-based consumer goods firm is one of the largest advertisers in the world with a budget of more than $7 billion to spend on consumer marketing out of which one-third is spent on digital media marketing. The alliance met on June 19 for the first time in Cannes Lions International Festival of Creativity in France and desires to keep working and build a safe digital marketing environment with well-defined and secure protocols.
Luis Di Como, Unilever’s executive vice president of global media stated “When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,” “To do more, we must do it together. Founding this alliance is a great step toward rebuilding trust in our industry and society.”
The Procter & Gamble Company (PG), a Dow 30 component, supplies branded consumer packaged goods to consumers across the globe. To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page.
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