Online Sales Focus Boosts Adidas Profits

By John Heerdink LinkedIn

Adidas (ADDYY) reported that operating margin rose 1.4 percentage points to 14.9% percent in Q1. Under Chief Executive Kasper Rorsted ‘s leadership, the company is witnessing a significant rise in operating margin.  Rorsted’s major focus was on expansion in North America and Asia via online sales, as compared to wholesale business since the margins are higher in online sales.

The German sportswear maker recently announced partnering with celebrities Kanye West and Beyonce which is expected to have a significant amount of impact on its sales and has reported an increasing amount of downloads of the associated app.

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Adidas shares hit record as ecommerce boosts profits

Adidas reported a forecast-beating rise in quarterly profits on Friday, helped by booming online sales, and said it hoped to fix supply chain problems in the North American market and revive growth in Europe by the end of the year. Shares in the German sportswear maker, which have risen by a quarter..

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