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Nike’s So-called Super-Shoe Gains Limelight At Japan’s Road Races

By John F. Heerdink, Jr.

NIKE, Inc. (NIKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon based company offers products for a wide variety of sports and fitness activities.

Reportedly, Nike’s Vaporfly Next% sneakers or so-called super-shoes are giving tough competition to Japanese shoemakers Asics Corp. and Mizuno Corp which is leading to dropping shares of these shoemakers in Tokyo this week. Nike’s sneakers were in the limelight in one of Japan’s most-watched road races, the Hakone Ekiden with 84% runners wearing Nike’s Vaporfly Next% sneakers, as per statistics. Also, the winning team was spotted wearing Nike sneakers, who were known to opt for Adidas sneakers until this year.

Runners opting for Japanese shoemaker’s Asics sneakers dropped to seven from 51 a year earlier and for Mizuno sneakers also declined from 24 in 2019 to merely nine this year. Asics shares fell 3.8% on Monday, the most in more than two months.

To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: Asics Runs Into Trouble as Athletes Opt for Nike’s Super-Shoe in Bloomberg)


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