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Nike Pledges To “Go Even Further” To Support Female Athletes During Pregnancy

By John F. Heerdink, Jr.
NIKE, Inc. (NIKE) is reportedly going to modify terms in its new contracts in order to support female athletes during pregnancy. Recently, the sports brand was criticized for holding or “pausing” payments for expecting mothers on leave. Here’s the complete statement at the Nike website.  As published on the company’s website “We want to make it clear today that we support women as they decide how to be both great mothers and great athletes,” the company said in its statement. “We recognize we can do more and that there is an important opportunity for the sports industry to evolve to support female athletes.” The sneaker giant came under further scrutiny after star runner Alysia Montaño’s recent interaction with The New York Times in which she expressed how her contract with the brand was paused and she was not paid while she was expecting. The article raised awareness on the disparities faced by female employees especially working mothers. NIKE, Inc. (NIKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page. Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. Stay Informed! Stay Competitive! Join us at Vista Partners! It’s FREE to receive email updates.

Nike says it is changing contracts to protect star athletes’ pay during pregnancy

The move comes after star runner Alysia Montaño’s May 12 op-ed in the New York Times in which she detailed her experiences with Nike…
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