As per reports, NIKE, Inc. (NIKE), along with its Jordan and Converse brands. is seeking to support the black community over the next four years with $40 million in aid. The funds will be donated to organizations and groups working to bring in social justice, equality, education, and focus on racial inequality in America. President of Nike’s Jordan Brand, Craig Williams to lead the initiative.
John Donahoe, president, and CEO of Nike stated, “Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates. The Nike, Inc. family can always do more but will never stop striving to role model how a diverse company acts. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”
NIKE, Inc. (NIKE) is the world’s top designer, marketer, and distributor of athletic footwear, equipment, apparel, and accessories. The Beaverton, Oregon based company offers products for a wide variety of sports and fitness activities. To learn more about NIKE, Inc. (NIKE) and to continue to track its progress please visit the Vista Partners NIKE Coverage Page.