McDonald’s Corporation (MCD) to conduct a 12-week test for its new plant-based burger consisting of Plant, Lettuce, and Tomato (PLT) with no artificial colors, flavors, or preservatives in 28 restaurants in Southwestern Ontario from September 30. The P.L.T. to be priced at $6.49 CAD plus tax and will be available for a limited period of time. The PLT will be made with Beyond Meat, Inc.’s (BYND) “beyond meat” the world’s first plant-based burger that looks, cooks, and satisfies like beef without GMOs, soy, or gluten.
“McDonald’s has a proud legacy of fun, delicious and crave-able food—and now, we’re extending that to a test of a juicy, plant-based burger,”, “We’ve been working on our recipe and now we’re ready to hear feedback from our customers,” stated Ann Wahlgren, McDonald’s Vice President of Global Menu Strategy.
McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women. To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page.
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