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McDonald’s To Launch “McPlant” in 2021

By John F. Heerdink, Jr.

As per reports, McDonald’s Corporation (MCD) to introduce “McPlant” in 2021, a line of plant-based meat alternatives driven primarily by concerns over meat’s effects on consumer’s health, the environment, and also animal welfare. The fast-food giant to offer chicken substitutes, plant-based burgers, and breakfast sandwiches.

Recently, McDonald’s also tested its plant-based burger in Canada with a producer of plant-based meat, Beyond Meat.

“We are excited about the opportunity because we believe we have a proven, delicious-tasting product,” stated Ian Borden, who heads McDonald’s international operations.

However, the company’s 70% of sales in its key markets are still generated from flagship products like the “Big Mac”, “McNuggets” and French fries. The company did not confirm which supplier it would use for its McPlant line of products.

McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women. To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. 

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(Read Original Story: McDonald's to introduce plant-based burgers and fast food in BBC)


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