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McDonalds Reports Q3 Missing Wall Street Expectations

By John F. Heerdink, Jr.

McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women.

On Tuesday, McDonald’s Corp reported their Q3 ending Sept. 30 and missing Wall Street expectations for the first time in two years. Net income dropped 2% to $1.61 billion in the quarter from $1.64 billion a year earlier. Total revenue for both U.S. and overseas operations reported at $5.43 billion missing expectations at $5.49 billion.

Wall Street believed strong competition from rivals like Wendy’s and Burger King resulted in the low quarter performance of the company. In order to increase customer base and handling competition, McDonald’s introduced digital ordering kiosks, mobile ordering as well as pay and pickup services and partnerships with app-based delivery service, which led to a 2% rise in operating costs to about $3 billion and reduced profits of $2.11 per share.

Globally, the fast-food giant reported better-than-expected sales growth of 5.9% on strong sales in the UK and France markets.

To learn more about McDonald’s Corporation (MCD) and to track its progress please visit the Vista Partners McDonald’s Coverage Page.

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: McDonald's posts rare profit miss, shares drop in Reuters)


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