Is Verizon’s Bundling Apple Music A Good Move?

By John Heerdink LinkedIn

Verizon (VZ) has announced plans to bundle a free subscription to Apple (AAPL) Music with some of its unlimited plans.

The move means that Verizon will join other competitors like T-Mobile, Sprint, and AT&T in incentivizing its top-tier plans by bundling other services. In contrast to these companies, though, Verizon is offering a subscription to Apple Music – now one of the biggest movie-streaming companies – instead of a subscription to video-streaming services like Netflix (NFLX) and Hulu.

Verizon Wireless President Ronan Dunne remarked that “Much of the video, people already have access to.”

The strategy is likely to pay off, as Apple Music is still growing in popularity and will likely continue to do so for the foreseeable future. Verizon has been offering its customers a six-month Apple Music trial and according to its numbers, about 20% have taken advantage of it. The company hopes these customers will switch to the higher priced plans now offering this service once their trial ends…Good luck!

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Verizon Is Finally on Board With Bundling

Verizon is offering Apple Music to its top-tier customers…

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