The move means that Verizon will join other competitors like T-Mobile, Sprint, and AT&T in incentivizing its top-tier plans by bundling other services. In contrast to these companies, though, Verizon is offering a subscription to Apple Music – now one of the biggest movie-streaming companies – instead of a subscription to video-streaming services like Netflix (NFLX) and Hulu.
Verizon Wireless President Ronan Dunne remarked that “Much of the video, people already have access to.”
The strategy is likely to pay off, as Apple Music is still growing in popularity and will likely continue to do so for the foreseeable future. Verizon has been offering its customers a six-month Apple Music trial and according to its numbers, about 20% have taken advantage of it. The company hopes these customers will switch to the higher priced plans now offering this service once their trial ends…Good luck!
Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.
Stay Informed! Stay Competitive! Sign Up to receive FREE email updates here!