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Is Russia A Major Global Focus Market For P&G?

By John F. Heerdink, Jr.
The Procter & Gamble Company (PG), a Dow 30 component,  supplies branded consumer packaged goods to consumers across the globe. Reportedly, Procter & Gamble is due to expand its manufacturing & distribution center while localizing production in Russia. The Consumer good giant has invested 9 billion roubles between 2016 and 2018 in the country and plans to invest 2.4 billion roubles ($37 million) this year to further expand its operations and business. Even though the relation between Moscow and Washington has not been very pleasant over Russia’s annexation of Crimea and alleged U.S. election meddling, P&G’s head for Eastern Europe and Central Asia, Sotirios Marinidis stated “Russia was, is and will always be a key market. We’re here to stay, we’re here to keep investing” according to a Reuters report. Marinidis informed that four out of five product categories have already been localized in Russia, and the company is working towards to localize production for hair care in the future. Russia is among P&G’s top 10 focus markets including the United States, China, Japan, and the United Kingdom. To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page. Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. Stay Informed! Stay Competitive! Join us at Vista Partners! It’s FREE to receive email updates. week9(12)

Procter & Gamble keeps spending in Russia

Procter & Gamble is to invest 2.4 billion roubles ($37 million) in its Russian operations this year to expand its distribution centre, modernise some manufacturing and localise more product production. The maker of Tide detergent and Gillette razors, which has invested nearly $900 million in Russia..
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